Starfish Review Generation & Marketing for WordPress


Now Available! Capture Testimonials directly from your website and into your own site’s database, then display these testimonials using a simple but feature-rich shortcodes anywhere on your site!

Review Marketing & Generation for Everyone!

Does your business need more reviews? Or are you an online marketer who’s client’s would benefit from more reviews? If so, Starfish Reviews is the plugin for you! Starfish Reviews allows you to create and run review generation marketing campaigns right on your (or your client’s) WordPress website. Easily encourage positive, 5-star ratings and reviews on almost any online review platform.

How Review Generation Works

  1. Create a “funnel” with the familiar, friendly interface.
  2. Send the Funnel URL to your customers, users, followers, audience, etc and ask for feedback.
  3. The Starfish Reviews “funnel” asks users how they feel about your business, product, or service.
  4. If they like it, they’ll be sent to whatever URL you set in the Funnel settings. This should be a link to the reviews section of wherever you want to generate 5-star reviews.

It could be your Google My Business Reviews, Facebook Recommendations, Yelp listing, TripAdvisor page, podcast on iTunes, an Amazon product, or TrustPilot review page, or any other online review platform. Get 5-star reviews at any of those locations and many more!

Now you can import the reviews received from the different funnel destinations (Facebook, Google, Trustpilot, etc.) and display on your website using our custom Collections Builder (Premium Only)

If people are not so happy with your product, service, media, etc., they’ll be asked to provide feedback directly to you. This helps offset people’s natural tendency to only post reviews when they’re upset, or when they’ve totally misunderstood the purpose of the review. You’ll still learn what you can do to improve, but it won’t be published permanently for the whole world to see.

Want More Features, Funnels, & Control?

If you like this plugin but want to do more with it, check out Starfish Reviews premium plans. You’ll get all these awesome features:
* Priority support
* Import and Display Reviews from sites like Facebook, Google, and many more!
* Multiple methods for displaying funnels and collections of reviews (shortcode, embed html)
* Include Testimonials in collections of reviews from social media
* Disable “review gating” to comply with Google’s (and other review platforms’) policy
* Multiple review destinations so people can select where they want to leave the review
* Multiple funnels for different campaigns or locations
* Auto-forward to review destination
* See your overall rating based on analytics
* Destination analytics
* Customize wording of all prompts and buttons
* Insert via shortcode into any page or post
* Different Funnel layouts (Vertical and Horizontal)
* Open destinations in their own browser window
* Customize the funnel’s URL
* Manage feedback; including exporting to a CSV file
* Vote on new features


  • This is the process a positive reviewer will go through to leave a 5-star review.
  • The funnel interface, where you can set a custom logo, review destination, etc.
  • What the funnel looks like on the front end, for your customers, followers, fans, etc.
  • The General Settings screen.
  • The Email Settings screen.
  • The Default Settings screen.
  • Basic Reports (Premium Only).
  • Review Importing (Premium Only).
  • Display Imported Reviews (Premium Only).
  • Multiple options for displaying imported reviews: shortcode, embed code, page (Premium Only).
  • Multiple options for displaying a Funnel: Shortcode, embed code, page.


Free version ( repository)

  1. Go to Plugins > Add New and search “Starfish Reviews”. Click the “Install Now” button, then the “Activate” button on this plugin.
  2. Go to Settings > Permalinks and just click the “Save Changes” button. No need to do anything else on this page.
  3. Go to the new Starfish Reviews > All Funnels section in your WP Admin sidebar.
  4. Create a new funnel. Make sure to put in the “Review Destination” URL and save the new funnel. The review destination should be the reviews section of whatever destination you want them to leave a review. Eg. (
  5. Copy the “Permalink” of the funnel and send it via text message or email to your customers or followers, asking them to provide you some feedback.

Premium Versions

How to Install Starfish Reviews Documentation

How to Upgrade Starfish Reviews Free to Premium

नेहमी विचारले जाणारे प्रश्न

Can I use this to encourage reviews on ______ website?

Yes, you can send people to whatever URL you want. So as long as the destination is 1. a website, and 2. publicly linkable, you can send people there. Note: some sites may make it more difficult than others to actually leave a review, and most require an account (eg. Google for Google My Business, Amazon for product reviews, etc).

Could you add _____ feature?

We believe in LEAN Startup method. So if you ask, and so do a number of others of our members or potential members, it’s likely we’ll add it, as long as it fits with our core vision and goals.


ऑगस्ट 2, 2023 3 उत्तर
Shortcode [starfish testimonial="display"] just don't work for my WP site.Rich Reviews works as expected.
जुलै 29, 2023 1 उत्तर
Works great and does what it says. When issues arise, the team quickly jumps on things and gets them resolved in a timely manner. Highly recommended.
जुलै 10, 2023 1 उत्तर
This would be a great plugin if it didn't break everything else. Broke things all over my site. Changed how posts are displayed, broke the display on my price tables, even broke the display on the Posts page in my dashboard.
एप्रिल 21, 2022
In March we noticed the plugin wasn't imported any review from Google and Facebook since end of December. We also noticed the layout of our websites was brokken since some update made on the new version of the plugin, it wasn't the case at the beginning and it worked even if it was the new version. We opened a ticket to try to have a solution who never comes. They asked a dev version, asked a copy of template but nothing worked and they were totaly unable to fix the problem on any site (we had three site using the plugin). After waiting till now we opened a last ticket some days ago to try to have support as we paid for it but they never answered and the plugin didn't imported any new review since December 2021. Also, the plugin is not build to be translated, the support answered a "not planed" as answer, how is it possible in 2022 to work without translation in mind ? Poor, really poor...
जानेवारी 24, 2022
While working with Rich Reviews, now maintained by Starfish Reviews, I had the need to only show the star and review count snippet only if there actual reviews to show, otherwise show nothing. I put in a support request, and in a few days Starfish came through with a new feature on an old plugin to save the day. Way to go Matt at Starfish!
सप्टेंबर 8, 2021 1 उत्तर
You would think that a plugin called "starfish reviews" would come with a five star based review system. No, it comes with thumbs up or thumbs down options only.
सर्व 24 पुनरावलोकने वाचा

योगदानकर्ते आणि विकसक

“Starfish Review Generation & Marketing for WordPress” हे मुक्त स्रोत सॉफ्टवेअर आहे. पुढील लोक या प्लगइनच्या निर्मितीत योगदान केले आहे.


बदलांची यादी

3.1.11 2023-01-25

  • Fixes:
    • Funnel: Feedback failing to be captured correctly, all feedback reported as negative.

3.1.10 2023-12-16

  • Fixes:
    • Collections: Failing to display reviews, due to max_reviews unlimited setting error.

3.1.9 2023-11-05

  • Fixes:
    • Collections: Failing to return review source details.
    • Funnels: Shortcode failing to load jquery

3.1.8 2023-11-05

  • Fixes:
    • Collections: Reviews failing to return if Testimonials were not also selected under Filters.
  • Enhancements:
    • Profiles: Auto-renew profiles that will be expiring in 7 days or less (Agency Plan only).

3.1.7 2023-11-04

  • Fixes:
    • Collections: Date range sorting failing to consider both testimonials and reviews.
    • Testimonials: Shortcode “category” attribute failing to return expected results.
    • Funnels: Destination URL field was not supporting custom URLs with builtin redirects (e.g. Facebook URL builder)

3.1.6 2023-09-02

  • Fixes:
    • Collections: Date range filter not returning results.

3.1.5 2023-08-03

  • Fixes:
    • Admin: Shortcodes not working in Free Version.

3.1.4 2023-07-29

  • Fixes:
    • Admin: License limits were failing to be captured causing incorrect limitation being put on valid license holders.

3.1.3 2023-07-28

  • Fixes:
    • Admin: Rich Reviews Migration status not reporting properly.
    • Admin: Updated Help Doc link to correct URL within the Rich Reviews Migration admin notice.

3.1.2 2023-07-06

  • Fixes:
    • Admin: Using Beaver Builder, error thrown rendering page inaccessible
    • Collections: forcing rating values to be integers for average calculations.
    • Funnels: Icons not centered as CSS not being applied
  • Enhancements:
    • Admin: Auto-activate plugin through wp-config.php constant definition.

3.1.1 2023-07-06

  • Fixes:
    • Freemius SDK path was incorrect
    • Collections: Shortcode crashing when a review has no associated originating URL from the profile it was imported from

3.1.0 2023-07-05

  • Enhancements:
    • Testimonials: New feature! Capture a new post type called “testimonials” and display testimonials on your site via shortcode.
      Integrated into the Premium feature “Collections” to display both external Reviews and internal Testimonials together (or separate).

3.1.0b.9 2023-06-02

  • Fixes:
    • Collections: Average element failing on division by zero on new installations of plugin with no reviews imported yet.

3.1.0b.8 2023-06-01

  • Fixes:
    • Collections: Sort Order configuration not being honored

3.1.0b.7 2023-06-01

  • Fixes:
    • Collections: Star ratings only showing 2-stars for all reviews

3.1.0b.6 2023-05-28

  • Enhancements:
    • Admin: Migrate Rich Reviews to Testimonials through Admin Notice (initial migration) or Settings Toolbox options.

3.1.0b.5 2023-04-17

  • Enhancements:
    • Collections: Average rating banner option with supporting shortcode parameter. Include outside the Collection using the new shortcode parameter.
  • Fixes:
    • Admin: New to Starfish message not able to be dismissed.
    • Collections: Missing Visibility and Shortcode columns.
    • Profiles: Missing Visibility and Shortcode columns.

3.1.0b.4 2023-03-30

  • Fixes:
    • Funnels: Shortcode use through WordPress codex do_shortcode() function failing to render complete funnel.

3.1.0b.3 2023-03-22

  • Enhancements:
    • Feedback: Improved feedback presentation in admin tables
    • Testimonials: Added ability to display testimonials via shortcode outside Collections (for Free users)
  • Fixes:
    • Settings: Removed Save button from information only settings pages (i.e. Site Info under Support)
    • Settings: Current plan limits defaulting to free plan before checking for premium plan availability
    • Settings: Plan limit transient timeout validation

3.1.0b.2 2023-02-09

  • Enhancements:
    • General: isolated (custom starfish scope) the use of Bootstrap CSS due to numerous conflicts with themes and plugins

3.1.0b.1 2022-08-13

  • Enhancements:
    • Testimonials: Added new Testimonial post type.
    • Funnels: Changed embed code to use iframe with dynamic sizing

3.0.36 2022-12-29

  • Enhancements:
    • Updated Freemius SDK; PHP version validation enhancement
  • Fixes:
    • Free Version: updated bootstrap80 references in some vendor dependencies

3.0.35 2022-10-10

  • Enhancements:
    • None.
  • Fixes:
    • Profiles: Renew expired profile failing due to diff job ID being provided in the request of an expired profile.
    • Admin: License limits reached admin notice incorrectly showing for Business Plan.

3.0.34 2022-08-25

  • Enhancements:
    • Collections: Turned the “read more” link into an expansion instead of a link to the original. The link to original review is now on the Source Icon.
  • Fixes:
    • Funnels: Editing funnels is broken when setting a custom funnel slug

3.0.33 2022-08-24

  • Fixes:
    • Admin: Starfish API Canary Check returning false positive. Showing warning notice that APIs are not accessible when they truly are.
    • Funnels: Thumb selection not functioning due to jQuery conflict.

3.0.32 2022-08-13

  • Enhancements:
    • General: Released Beta version to Production.

3.0.32b.5 2022-07-23

  • Fixes:
    • Funnels: Shortcode causing Elementor Builder editor to not display anything.

3.0.32b.4 2022-07-23

  • Enhancements:
    • General: New Admin Notice for new installs up to 7 days ago showing reference to how starfish works documentation:
  • Fixes:
    • Funnels: Shortcode when used by do_shortcode function is showing DOMDocument Warnings for invalid HTML5 tags.
    • General: Assigned custom jQuery variable in No Conflict mode for all Starfish JavaScript files to help reduce any potential JS conflicts with other themes/plugins

3.0.32b.3 2022-07-18

  • Fixes:
    • Premium: Clearing plan limits when license activation occurs (e.g. upgrading/downgrading licenses)
    • General: JavaScript conflicts with a theme called “Woodmart” and potentially others with regards to a commonnly named prototype function.

3.0.32b.2 2022-07-12

  • Enhancements:

    • Collections: Removed the Profile selection limit.
    • Settings: Site information references, starting with current license/plan’s limits
  • Fixes:

    • Premium: Clearing plan limits when license activation occurs (e.g. upgrading/downgrading licenses)

3.0.32b.1 2022-07-8

  • Enhancements:

    • Settings: Added “last run” timestamp for the profile scrape cron job.
    • Collections: Added support for displaying reviews randomly with newest or oldest first as options.
    • Admin: New Warning Notice if WordPress APIs are found to be inaccessible; required for Review Importing to function.
  • Fixes:

    • Funnels: jQuery conflicts with Elementor. Put Starfish JavaScript into jQuery.noConflict mode.
    • Funnels: Returning license limit message for unlimited licenses.
    • Profiles: Logging for when scrap cron job is executed.
    • Profiles: Cron jobs not executing for profile scraping.

3.0.31 2022-05-02

  • Enhancements:

    • Settings: New Community Bar with tiles to leave feedback, ideas, and view the Starfish Roadmap!
  • Fixes:

    • General: Data migration version 2 failing to account for length of index keys

3.0.30 2022-04-29

  • Fixes:
    • General: Bootstrap80 file missing error breaking the FREE plugin version from installing/updating in a non-php8 environment.
    • General: Data migration version 3 failing due to duplicate primary key.
    • General: ClipboardJS version update.

3.0.29 2022-04-16

  • Fixes:
    • General: Database migration version 3 updated to specify index prefix length
    • Funnel: Disable Review Gating turned on by default to protect against violation of Review Site terms and conditions

3.0.28 2022-04-16

  • Fixes:
    • General: Database migration 3.0 failing
    • General: Restricted Premium DB migrations from executing in Free version

3.0.27 2022-04-01

  • Enhancements:
    • General: Uninstall or Deactivate Free version of plugin before activating Premium
    • General: Support for inline help documentation references
    • General: Cleaned up menu structure under a new parent Starfish Reviews page (starfish-parent)
    • Settings: Dynamically retrieve Funnel, Profiles, and Collection limits from Premium Plan features
  • Fixes:
    • Reviews: Deleting a Profile fails to remove its associated Reviews as well, resulting in orphaned reviews that can no longer be used.

3.0.26 2022-03-20

  • Enhancements:
    • General: Updated Freemius SDK
    • General: Checking for Free version before activating Premium version
  • Fixes:
    • Settings: CRON class not accessible in Free Version throwing errors on Settings page.

3.0.25 2022-02-06

  • Enhancements:
    • Collections: Added option to place a shadow border around each review within a collection.
  • Fixes:
    • Settings: Inability to upgrade from Account tab, always reporting as “already at current version”
    • Settings: Added Premium Plan tab
    • Funnels: Errors being thrown on funnel creation/editing

3.0.24 2022-01-28

  • Fixes:
    • Profiles: Increased the column size for profile URL’s
    • Profiles: Removing disabled class from submit button added by other themes.

3.0.23 2022-01-27

  • Enhancements:
    • Collections: Randomize the reviews returned within a collection.
  • Fixes:
    • Reviews: Profile column returning error if no profile is found for a given review (e.g., Profile had since been deleted but the review remains).
    • Collections: Slider Dots failing to reflect according to the actual pages of reviews available.
    • Profiles: TripAdvisor URL’s failing to validate due to request header user-agent errors.

3.0.22 2022-01-11

  • Fixes:
    • Funnels: Funnel pages failing to display due to missing template file error.

3.0.21 2022-01-06

  • Fixes:
    • General: Updated deployment of external dependency management reducing more code from the free version that is not required.

3.0.20 2022-01-06

  • Fixes:
    • General: separated premium vs free external dependency management

3.0.19 2022-01-02

  • Fixes:
    • General: …